Tortilla: National Burrito Day, filmed in seven branches

Tortilla wanted National Burrito Day to bring people into its restaurants. We sent seven small creators to their local branch to film the day as a trip worth making.

Platforms: TikTok
Market: United Kindgom

Tortilla campaign results

16,000

Impressions

6.85%

Engagement Rate

Influencers

Campaign totals across the creators' posts, as reported to Tortilla when the campaign closed.

The brief

Objective: The goal was to raise awareness of National Burrito Day and drive footfall to Tortilla restaurants. Through creator-led content, the campaign aimed to build excitement in the run-up to the day and encourage customers to visit their nearest Tortilla branch.
Audience: Students and young professionals in UK towns and cities with a Tortilla nearby, aged eighteen to thirty.
Message: It is National Burrito Day. Go and get yours at Tortilla.

What TapLab did

We selected seven small lifestyle and education creators and sent each to their local Tortilla to film their experience, so the content was spread across branches rather than one flagship.

Micro-creators with local audiences suit a footfall brief because their followers can actually walk to the restaurant. The campaign brought more traffic to local Tortilla stores. We handled the influencer partnership.

Influencer Marketing

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Tortilla campaign questions

What was the goal of the Tortilla campaign?

The goal was to raise awareness of National Burrito Day and drive footfall to Tortilla restaurants. Through creator-led content, the campaign aimed to build excitement in the run-up to the day and encourage customers to visit their nearest Tortilla branch.

What results did the Tortilla campaign get?

16,000 Impressions, 6.85% Engagement Rate, 7 Influencers.

Which platforms did the Tortilla campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Tortilla?

Influencer Marketing. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.