Unriddle AI: reading research papers faster, shown by a law graduate

Unriddle AI helps university students get through research papers quickly. Bilan, fresh from a law master’s, made three pieces of organic content about where it fits.

Platforms: TikTok
Market: United Kingdom

Unriddle AI campaign results

120,000

Total impressions

3,000

Likes

900

Saves

Campaign totals across the creators' posts, as reported to Unriddle AI when the campaign closed.

The brief

Objective: The goal was to raise awareness of Unriddle AI among university students and get them to try it for reading and summarising research. A creator who had just finished a dissertation could show the tool on the exact work students find slowest.
Audience: University students in the UK aged eighteen to twenty-five, especially final years and postgraduates working with academic papers.
Message: Read the paper, find the argument and cite it in a fraction of the time.

What TapLab did

Bilan produced three pieces of content for Unriddle AI in organic formats, including a day in the life of a law student and a hack for writing papers faster.

The content was made in an authentic way that related to her student audience. We handled negotiation and creative strategy.

Negotiation
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Unriddle AI campaign questions

What was the goal of the Unriddle AI campaign?

The goal was to raise awareness of Unriddle AI among university students and get them to try it for reading and summarising research. A creator who had just finished a dissertation could show the tool on the exact work students find slowest.

What results did the Unriddle AI campaign get?

120,000 Total impressions, 3,000 Likes, 900 Saves.

Which platforms did the Unriddle AI campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Unriddle AI?

Negotiation, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.