Viator: a surprise trip to Rome, booked in the app

Viator wanted to be seen as the simple way to book tours and experiences. Revishaan flew to Rome to surprise his cousin for her birthday, with Viator doing the planning.

Platforms: TikTok
Market: United Kingdom

Viator campaign results

519,000

Total impressions

6000+

Likes

200+

Total shares

Campaign totals across the creators' posts, as reported to Viator when the campaign closed.

The brief

Objective: The aim was to showcase Viator as the easy way to book excursions and activities and to drive young travellers to use it. A real trip with a real reason behind it let the creator show the booking flow and the experiences inside a story people wanted to watch.
Audience: Students and young professionals in the UK aged eighteen to thirty planning city breaks and holidays with friends.
Message: Pick a city, book the experiences in minutes, and spend the trip enjoying it.

What TapLab did

Revishaan was sent to Rome to surprise his cousin for her birthday, and she was genuinely shocked. The experiences they did were booked through Viator and shown in the video as part of the trip.

Viator later sent him on a private yacht party with friends in Dubai, extending the partnership. We handled negotiation, creative strategy and paid advertising.

Negotiation
Paid Advertising
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Viator campaign questions

What was the goal of the Viator campaign?

The aim was to showcase Viator as the easy way to book excursions and activities and to drive young travellers to use it. A real trip with a real reason behind it let the creator show the booking flow and the experiences inside a story people wanted to watch.

What results did the Viator campaign get?

519,000 Total impressions, 6000+ Likes, 200+ Total shares.

Which platforms did the Viator campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Viator?

Negotiation, Paid Advertising, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.