Fresh Student Living: city accommodation, shown by students
Fresh runs student accommodation in cities across the UK and Ireland. Our creators showed what it is like to live in the middle of one, for students deciding where to stay next year.
- Platforms
- TikTok, Instagram
- Market
- United Kingdom
The brief
- Objective
- Raise awareness of Fresh Student Living accommodation among students choosing where to live for the coming academic year, and position its city buildings as the easy way to explore a new city.
- Audience
- University students and incoming freshers in the UK and Ireland, mostly eighteen to twenty-four, looking at accommodation for the next academic year.
- Message
- Exploring a big UK or Irish city has never been easier for students: live with Fresh and the city is on your doorstep.
What TapLab did
Accommodation is a visual decision, so the content was built around the city rather than the room. Luca and Jayden made their videos about getting out and exploring, with Fresh as the base that makes it easy.
The posts went live in June, when students are sorting accommodation for September, on TikTok and Instagram. Each tagged This is Fresh and carried an AD disclosure.
- Creative Strategy
- Brand Awareness
- Content Creation
Student accommodation, June 2026
Inside the Fresh Student Living campaign
10.1k
Impressions
439
Engagements
3
Creators
- 01
Luca
TikTok
- 5.2k
- Impressions
- 115
- Engagements
- 2.2%
- Eng. rate
- 02
Jayden | Mr Motion
TikTok
- 3.4k
- Impressions
- 225
- Engagements
- 6.6%
- Eng. rate
- 03
Luca
Instagram
- 1.5k
- Impressions
- 99
- Engagements
- 6.7%
- Eng. rate
From the campaign report for the Student accommodation, June 2026 flight. Creators listed by impressions.
Who ran this campaign
We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
Fresh Student Living campaign questions
What was the goal of the Fresh Student Living campaign?
Raise awareness of Fresh Student Living accommodation among students choosing where to live for the coming academic year, and position its city buildings as the easy way to explore a new city.
Which platforms did the Fresh Student Living campaign run on?
TikTok and Instagram. We cast and managed the UK creators.
What did TapLab do for Fresh Student Living?
Creative Strategy, Brand Awareness, Content Creation. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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