Owkin K Navigator: agentic AI for biopharma, explained by science creators
Owkin wanted researchers and the next generation of scientists to know about K Navigator and K Pro. We cast biomedical students, researchers and a doctor who make science content.
- Platforms
- TikTok
- Market
- United Kingdom
The brief
- Objective
- The aim of the Owkin campaign was to raise awareness of K Navigator and K Pro, the agentic AI decision-making tool for biopharma, among people who do biomedical research or are training to. Science creators were meant to show the tool inside a real research workflow, from literature review to analysis, so it felt credible to a technical audience.
- Audience
- Biomedical and medical students, early-career researchers and clinicians in the UK and internationally who follow science creators.
- Message
- An AI agent built for biomedical research, in the hands of people who actually do it.
What TapLab did
We matched Owkin with creators who already talk about science to a science audience: TheBiomedicalMentor and Dr Bernadeta led on reach, Amanda Fahmi showed K Navigator inside her own research, and Inahrosales, Kelayrih and Scisaac covered the student and lab side.
Each creator used the tool on their own work and filmed the result, which matters for a technical product where a scripted read would not be believed. We handled creative strategy, awareness planning and content creation.
- Creative Strategy
- Brand Awareness
- Content Creation
K Navigator / K Pro campaign
Inside the Owkin campaign
787.7K
Impressions
1.64K
Likes
614
Saves
- 01
TheBiomedicalMentor
Biomedical science mentor
- 331.5k
- Impressions
- 457
- Likes
- 110
- Saves
- 02
Dr Bernadeta
- 171.7k
- Avg impressions
- 193
- Likes
- 31
- Saves
- 03
Amanda Fahmi
Biomed researcher
- 140.3k
- Impressions
- 133
- Likes
- 17
- Saves
- 04
Inahrosales
- 78K
- Impressions
- 706
- Likes
- 436
- Saves
- 05
Kelayrih
- 35K
- Impressions
- 64
- Likes
- 12
- Saves
- 06
Scisaac
- 31.2k
- Avg impressions
- 91
- Likes
- 8
- Saves
From the campaign report for the K Navigator / K Pro campaign flight. Creators listed by impressions.
Who ran this campaign
We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
Owkin campaign questions
What was the goal of the Owkin campaign?
The aim of the Owkin campaign was to raise awareness of K Navigator and K Pro, the agentic AI decision-making tool for biopharma, among people who do biomedical research or are training to. Science creators were meant to show the tool inside a real research workflow, from literature review to analysis, so it felt credible to a technical audience.
Which platforms did the Owkin campaign run on?
TikTok. We cast and managed the UK creators.
What did TapLab do for Owkin?
Creative Strategy, Brand Awareness, Content Creation. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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