The Economist

The Economist for students, through a law creator they trust

The Economist wanted students to read it. We worked with a prominent education creator in the law space, whose audience needs to follow current affairs for their degree.

Platforms: TikTok, Instagram
Market: United Kingdom

The brief

Objective: Position The Economist as a trusted news source among students and build a young audience that engages with the news.
Audience: Students aged eighteen to twenty-five, mainly in law, politics and social sciences, with the lecturers and mentors who guide them as a second group.
Message: Reading The Economist sharpens the critical thinking and awareness of world events that these degrees reward.

What TapLab did

A news subscription is a considered choice, so one credible voice did more here than many casual ones. We matched The Economist with an education creator known in the law community, whose followers study law and are expected to keep up with current affairs.

The content showed how keeping up with world events feeds straight into academic work, with The Economist as the source. It ran on TikTok and Instagram.

Creative Strategy
Brand Awareness
Product Placement
Content Creation

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

The Economist campaign questions

What was the goal of the The Economist campaign?

Position The Economist as a trusted news source among students and build a young audience that engages with the news.

Which platforms did the The Economist campaign run on?

TikTok and Instagram. We cast and managed the UK creators.

What did TapLab do for The Economist?

Creative Strategy, Brand Awareness, Product Placement, Content Creation. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.