The Economist for students, through a law creator they trust
The Economist wanted students to read it. We worked with a prominent education creator in the law space, whose audience needs to follow current affairs for their degree.
- Platforms
- TikTok, Instagram
- Market
- United Kingdom
The brief
- Objective
- Position The Economist as a trusted news source among students and build a young audience that engages with the news.
- Audience
- Students aged eighteen to twenty-five, mainly in law, politics and social sciences, with the lecturers and mentors who guide them as a second group.
- Message
- Reading The Economist sharpens the critical thinking and awareness of world events that these degrees reward.
What TapLab did
A news subscription is a considered choice, so one credible voice did more here than many casual ones. We matched The Economist with an education creator known in the law community, whose followers study law and are expected to keep up with current affairs.
The content showed how keeping up with world events feeds straight into academic work, with The Economist as the source. It ran on TikTok and Instagram.
- Creative Strategy
- Brand Awareness
- Product Placement
- Content Creation
Who ran this campaign
TapLab is a London creator marketing agency founded by Ishaan Bhimjiyani, who built his own audience as an education creator before managing others. Campaigns are cast from a roster of UK student and education creators we manage ourselves, and every creator has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
The Economist campaign questions
What was the goal of the The Economist campaign?
Position The Economist as a trusted news source among students and build a young audience that engages with the news.
Which platforms did the The Economist campaign run on?
TikTok and Instagram, with UK creators managed by TapLab.
What did TapLab do for The Economist?
Creative Strategy, Brand Awareness, Product Placement, Content Creation. TapLab cast the creators from its own UK roster and managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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