Vita Student: a room sorted before results day
Vita Student wanted school leavers still looking for accommodation to call its bookings team around A-level results day. Our student creators posted in the weeks before, while the question was live.
- Platforms
- TikTok
- Market
- United Kingdom
The brief
- Objective
- Drive calls and room bookings for Vita Student among students starting university this autumn, particularly those applying through Clearing who have not yet sorted where they will live.
- Audience
- Sixth form and college students in the UK waiting on A-level results, and those entering Clearing, who need accommodation sorted quickly once they have a place.
- Message
- Results day does not have to be stressful. If you are still looking at accommodation, Vita Student has rooms in its cities and a bookings team you can call to secure one.
What TapLab did
Timing did the work here. Both posts went live in the weeks before A-level results day, when students who had not yet confirmed a university were starting to think about where they would live, and Clearing applicants had the least time to decide.
We cast two creators whose audiences are mostly young women about to start university, and let them talk about accommodation the way they would to a friend, with the Vita Student bookings line as the next step. Each post carried an AD disclosure and ran on TikTok.
- Creative Strategy
- Brand Awareness
- Content Creation
A-level results and Clearing, July–August 2026
Inside the Vita Student campaign
347.4k
Impressions
2.1k
Engagements
2
Creators
- 01
Izzyauk
- 189.0k
- Impressions
- 1.5k
- Engagements
- 128.4k
- Reach
- 02
Isabel
- 158.4k
- Impressions
- 661
- Engagements
- 115.5k
- Reach
From the campaign report for the A-level results and Clearing, July–August 2026 flight. Creators listed by impressions.
Who ran this campaign
We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
Vita Student campaign questions
What was the goal of the Vita Student campaign?
Drive calls and room bookings for Vita Student among students starting university this autumn, particularly those applying through Clearing who have not yet sorted where they will live.
Which platforms did the Vita Student campaign run on?
TikTok. We cast and managed the UK creators.
What did TapLab do for Vita Student?
Creative Strategy, Brand Awareness, Content Creation. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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