Wizz Air: student trips on a student budget
Wizz Air wanted university students to think of it first for a cheap getaway. Our creators made travel look like something a student can actually afford to do.
- Platforms
- TikTok, Instagram
- Market
- United Kingdom
The brief
- Objective
- Promote Wizz Air to university students as a reliable, affordable airline for budget getaways, with the focus on price and the range of destinations.
- Audience
- University students aged eighteen to twenty-five planning holidays, reading-week breaks and last-minute trips with friends, with young professionals on a budget as a second group.
- Message
- You do not have to break the bank to see somewhere new.
What TapLab did
Student travel content works when the trip looks affordable. Our creators built their videos around a student budget, with Wizz Air as the part that makes the plan possible.
The tone was relatable first and aspirational second, and the content stayed informative about routes and booking. We handled creative strategy and content creation across TikTok and Instagram.
- Creative Strategy
- Brand Awareness
- Content Creation
Who ran this campaign
TapLab is a London creator marketing agency founded by Ishaan Bhimjiyani, who built his own audience as an education creator before managing others. Campaigns are cast from a roster of UK student and education creators we manage ourselves, and every creator has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
Wizz Air campaign questions
What was the goal of the Wizz Air campaign?
Promote Wizz Air to university students as a reliable, affordable airline for budget getaways, with the focus on price and the range of destinations.
Which platforms did the Wizz Air campaign run on?
TikTok and Instagram, with UK creators managed by TapLab.
What did TapLab do for Wizz Air?
Creative Strategy, Brand Awareness, Content Creation. TapLab cast the creators from its own UK roster and managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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